헌신하기를 어떻게 활용하면 될까요?

“그리스 로마 신화에 따르면, 오디세우스는 세이렌의 노래에 유혹당하지 않기 위해서 스스로를 돛에 묶었습니다. 이와 똑같이, 유혹에 빠지지 않기 위해서 스스로를 헌신하기라는 (commitment) 기제에 묶어두면 고통을 조금 더 견딜 수 있습니다.”

*행동경제학개론
남은 하반기, 목표 달성법
– 계획대로 안 되는 이유
– 헌신하기와 유혹 번들링하기 등
– #주재우 교수 (국민대 경영학과)
#KBS1라디오 #경제라디오 #성공예감이대호입니다 #성공예감 #이대호 #경제심층인터뷰 #성공예감심화학습 #성공예감인터뷰 #경제 #행동경제학개론

***

Reference

Milkman, K. L., Minson, J. A., & Volpp, K. G. M. (2014). Holding the hunger games hostage at the gym: An evaluation of temptation bundling. Management Science, 60(2), 283–299.

This study provides the first evaluation of a newly engineered type of commitment device—a temptation bundling device. It shows that in the setting explored, where exercise was bundled with tempting audio novels, this new type of commitment device is valued by a significant portion of the population studied. Further, we find that when temptation bundling is imposed on a population, it can increase gym attendance by 51% at low cost when it is initially instituted, although as in most exercise interventions This study provides the first evaluation of a newly engineered type of commitment device—a temptation bundling device. It shows that in the setting explored, where exercise was bundled with tempting audio novels, this new type of commitment device is valued by a significant portion of the population studied. Further, we find that when temptation bundling is imposed on a population, it can increase gym attendance by 51% at low cost when it is initially instituted, although as in most exercise interventions.