Crowdsourcing Designers’ Insights Into Collaboration

  Petersen, Soren and Jaewoo Joo (2013), “Crowdsourcing Designers’ Insights Into Collaboration,” Journal of Korean Society of Design Studies, 26 (1), 47-59. Aligning between design and marketing is important to match new product development to market opportunities. However, challenges to achieve a cross-functional alignment have been little discussed. In this paper we go beyond corporate…

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